Sub_Urban RIOT was founded in 2006 in Venice, CA as a fashion industry collective. The name comes from the idea of combining elements of everyday life that normally don't go together. Juxtaposition, and contradictory concepts when blended can create fun and interesting ideas.
In 2006, Sub_Urban RIOT began designing tees for their friends, the creators/characters of “It’s Always Sunny in Philadelphia”. The result has been a unique partnership. The tees worn on the show have become embedded with show’s unique personalities. “Sunny” has a cult following, and people have responded to the partnership by turning out in droves to buy tees that the characters have worn. It’s a unique relationship that has benefited fans, the show, and the network, and Sub_Urban Riot.